We're not an AI agency that learned about small business. We're small business that learned AI.

Most people use AI like a search engine. They ask it a question and read the answer. That's knowing how to drive a car.

Nate builds with AI the way a mechanic builds engines. He doesn't just use the tools — he connects them together, tells them what to do, and makes them run businesses automatically.

Here's a concrete example. Google's Universal Commerce Protocol (UCP) launched January 11, 2026. The companies Google built it with were Walmart, Target, Wayfair, Shopify, and Etsy. On launch day, Nate put an independent trash hauler in Nebraska into that same system. On launch day — when most digital marketing agencies had never heard of it.

That same week, Microsoft launched Copilot Checkout. Two months later, OpenAI launched ACP — the Agentic Commerce Protocol, built with Stripe — bringing ChatGPT's 900 million weekly users into the commerce picture. Three open protocols, all live within 90 days of each other. Nate was operating in all three while most agencies were still writing blog posts about what AI might do someday.

He's in roughly the top 2–3% of people working with AI right now. Not because of a computer science degree, but because he actually builds things that work in the real world for real businesses. Most people at his level work at tech companies in San Francisco making $180,000 a year.

He taught himself all of it starting in 2021 — while running multiple businesses, dealing with everything life throws at a person, and doing it from Nebraska. That's not a small thing.