We built the playbook in waste hauling. Now we're running it everywhere.
The waste industry is where we proved the model — a fragmented, owner-operated vertical completely underserved by technology. What we built there works in any industry that looks the same.
Trash Joes
Digital marketing infrastructure for independent haulers. SEO, web, lead gen, and AI automation built specifically for the waste industry. 200+ haulers across the US. Built from scratch, no playbook to copy.
LocalTrash.com
A national directory that generates real leads. Programmatic SEO at scale connecting consumers to independent haulers. Built on Next.js, Supabase, and structured data. Thousands of pages, zero manual content.
Average Joe's Digital
Full-service digital agency for SMBs. Web, SEO, and automation for small businesses that need a real team without agency overhead. Our proving ground for every tactic we now deploy at scale.
TrashOrder.ai
AI-powered ordering for dumpster rental. An AI agent that handles customer intake, quoting, and scheduling without a human in the loop. The model for what we build across every vertical.